How might we provide healthier food options for people in need of them?
Over five weeks in the summer of 2013, my cross-functional team and I explored this question IDEO-style. Our project was steered by an excellent set of guides created by ideo.org.
Research. We engaged experts from UCLA’s School of Medicine, work from a food culture researcher out of Princeton, and individuals in our target demographic.
Ideate. Several promising ideas came out of our group brainstorm, including a cooking kit, healthy Lunchables, and selective toys in Happy Meals. By team vote, we elected to map out a cooking kit product from discovery through purchase and use.
Prototype. After mapping out our product, we mocked up packaging and recipe cards. We packaged together the ingredients for a one-pot tomato basil pasta and took to the streets to gather feedback from the San Francisco community. One question that emerged during both our prototyping was, “What IS healthy food?” For some folks, healthy meant protein and vegetables — one individual we spoke to pointed to our pasta and said, “I’d never eat carbs.” Back to the drawing board — or kitchen, in this case.
A design research strategy I developed for Everlane.
Everlane has two core design goals: 1) functionality and 2) beauty. Design research tools, like observing individuals interact with their environments, can lead to insights that can revolutionize a product. While much of fashion design is “gut” oriented, Everlane seeks to flip apply IDEO-type thinking to address its customers’ needs.
Everlane wanted to create the perfect shoe. What type of shoe should they create?
Lone Black Sheep, lino block print, August 2013. Suffer for art.
Pen and ink sketches in nature, 2013.
- Treeline at Hume Lake, Sequoia National Forest.
- The Bachelor and His Three Graces, Yosemite National Park.
- Cliffs at Panther Beach, Santa Cruz, California.
Cherry Jolly Rancher, pen and ink, watercolor, 2013.
Cherry tastes like apple, apple tastes like peach, and blue raspberry tastes like pear.
Photography for the Harvard Crimson.
- Portrait: Grace Laubacher at the Loeb Mainstage
- Portrait: Barry Shafrin for Arts First
- Sandra Grindlay, curator of the Harvard University Portrait Collection, leads a gallery talk on American art at Harvard at the Sackler Museum. November 24, 2008.
- Harvard Men’s Hockey vs. Dartmouth. November 3, 2008.